Content Call

Posted quarterly, the Content Call is your invitation to apply to be featured in consumer-focused editorial content on OCS.ca and OCS social media platforms. We’ll list available opportunities here and provide instructions on how to apply.

The Content Call process is designed to provide fair and equal opportunities for Authorized Retailers to be included in OCS editorial content. Including a wide range of retailers provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for Authorized Retailers to join the conversation and help educate consumers about their brands.

OUR FALL 2024 CONTENT CALL IS NOW CLOSED

HOW DO I APPLY?

When the Content Call is open, you’ll find the opportunities listed on this page, plus important deadlines, how submissions are evaluated and next steps. Please give as much detail as possible and ensure you provide all the required information.

Note: We may occasionally reach out to Authorized Retailers for content opportunities, but we will always consider the submissions first, with an eye to featuring a diverse range of retailers.

HERE’S HOW TO APPLY

STEP 1: Select the opportunity you’d like to be considered for.

STEP 2: Click APPLY NOW to fill out the application.

STEP 3: Provide the required information.

STEP 4: Submit your application before the Content Call closes.

STEP 5: If you are selected, you will be contacted.

WHEN CAN I APPLY?

You may apply for any Content Call or opportunity, but an individual store, retail chain or applicant may not be featured more than once every six months. Our goal is to include a range of Retailers across the province, so inclusion will be spread out as much as possible.

Note: All dates, topics and themes are subject to change at the discretion of the OCS Marketing Team.

WHAT OPPORTUNITIES ARE AVAILABLE?

NEW: Want the opportunity to introduce your store to Ontario consumers on OCS.ca? We want to hear from you! 

We’re accepting applications from Authorized Retailers for Store Highlight, a monthly feature on OCS.ca that gives consumers a closer look at the diversity of stores across Ontario and the benefits of legal cannabis. Each month, we feature a store that aligns with a seasonal theme, whether in its product selection, staff expertise, community building or another way. Tell us your story! 

CONTENT THEMES

DEADLINE

SUBMISSION FORMS

  • Canniversary (October 17)
  • Croptober
  • Outdoor harvest
  • Holiday gifting and entertaining

July 8, 2024 – 5:00 PM EST

CLOSED

HOW ARE APPLICANTS SELECTED?

Applicants will be graded based on specific criteria to ensure an equitable process. See the chart for the criteria and how it determines the final score out of 100.

The points from this scorecard are tallied and the top scorers are accepted, depending on how many participants we need. Only successful applicants will be contacted.

WHAT HAPPENS IF I’M SELECTED?

If you are selected, you will receive an email outlining the next steps. We’ll let you know if any images or other materials are required at this time.

Unsuccessful applicants will not be contacted. However, we encourage you to apply again. There is no limit to the number of times you may apply.

Check out examples of articles from our most recent content series, Ask a Bud:

Thank you for your interest — your participation helps make access to legal cannabis easier for Ontarians.