Content Call

The Content Call is your invitation to apply to be featured in consumer-focused editorial content on OCS.ca and OCS social media platforms. We’ll list available opportunities here and provide instructions on how to apply.

The Content Call process is designed to provide fair and equal opportunities for Authorized Retailers to be included in OCS editorial content. Including a wide range of Retailers provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for Authorized Retailers to join the conversation and help educate consumers about their brands.

HOW DO I APPLY?

When the Content Call is open, you’ll find the opportunities listed on this page, plus how submissions are evaluated and next steps.

Note: We may occasionally reach out to Authorized Retailers for content opportunities, but we will always consider the submissions first, with an eye to featuring a diverse range of retailers.

HERE’S HOW TO APPLY

STEP 1: Select the opportunity you’d like to be considered for.

STEP 2: Click APPLY NOW to fill out the application.

STEP 3: Provide the required information.

STEP 4: Submit your application.

STEP 5: If you are selected, you will be contacted.

WHEN CAN I APPLY?

You may apply for any Content Call or opportunity, but an individual store, retail chain or applicant may not be featured more than once every six months. Our goal is to include a range of retailers across the province, so inclusion will be spread out as much as possible.

Note: All dates, topics and themes are subject to change at the discretion of the OCS Marketing Team.

WHAT OPPORTUNITIES ARE AVAILABLE?

Currently, we are accepting applications from Authorized Retailers for Store Highlight, a feature focused on the selection, expertise, community and benefits of legal cannabis retail. Depending on your location and availability, the OCS may visit your store to shoot professional images of the interior and/or exterior. These images may be shared with you for your use.

APPLY NOW

HOW ARE APPLICANTS SELECTED?

Applicants will be graded based on specific criteria to ensure an equitable process. See the chart for the criteria and how it determines the final score out of 100.

The points from this scorecard are tallied and the top scorers are accepted, depending on how many participants we need. Only successful applicants will be contacted.

Criteria for Authorized Retailer Submissions

  • Has this applicant been selected for inclusion in another content department in the previous six months or the current Content Call? If yes, exclude; if no, proceed with scoring
  • Will the OCS have access to the required interview subjects and the location for photography? If no, exclude; if yes, proceed with scoring
  • Is the store location different from those featured in Store Highlight in the past six months? Up to 10 points 
  • Does the store engage with the local community and have a compelling story? Up to 40 points 
  • Is there something new, timely or newsworthy about the applicant that makes it a good time to include them? Up to 25 points 
  • Does the applicant have opportunities to share the final OCS.ca content on social media? Up to 25 points 

WHAT HAPPENS IF I’M SELECTED?

If you are selected, you will receive an email outlining the next steps. We’ll let you know if any images or other materials are required at this time.

Unsuccessful applicants will not be contacted. However, we encourage you to apply again. There is no limit to the number of times you may apply.

Check out examples of articles from our most recent content series, Store Highlight. 

Thank you for your interest — your participation helps make access to legal cannabis easier for Ontarians.