Retail Activation Opportunities

In partnership with OCS Joint Business Planning, we have developed a Retail Activation Plan to support collaboration between the OCS and Authorized Retailers. Together, we can benefit from key retail periods and deliver greater consumer value.

Our Retail Activation Plan is designed around five annual transaction-focused retail events and includes a featured product that will appeal to the targeted consumer segments. These strategically timed and seasonally themed three-week retail events occur one to two times per quarter. 

Here’s Why You Should Participate

  • Drive customer transactions in store during key periods
  • Gain consumers who are interested in discovering what’s new
  • Build baskets incrementally

Retail Activation Plan


Our Retail Activation Plan for 2021-2022 includes our five annual retail events, four product launches and our quarterly content calls.

Retail Event 

We offer easy ways to participate in our five annual retail events. Leverage the assets in our Marketing Tool Kit for in store signage and social media. Be sure to offer our featured large format, dried flower to help drive sales.   

Product Launches

Get ready for new, innovative products! We launch between 50-300 products across all categories four times a year, visit our New Products page for the full list. And for the inside scoop on what’s coming, check out our Product Preview article before each launch.

Content Call

Want to see your store featured in OCS content? We post quarterly content calls, and all Authorized Retailers are invited to apply.

Last updated: September 23, 2021

This information is for Authorized Retailer use only, confidential, non-binding, non-exhaustive and subject to change. All information is provided “as is”, with no guarantee of completeness, accuracy, timeliness.